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THE ONE MACARON TO RULE THEM ALL

Once upon a time, when I was a lowly analyst on Wall Street, I somehow scored an invite to a very fancy, very expensive banker dinner. Since I was living on Nine West shoes and Mentos at the time, I was psyched to actually have a meal that consisted of more than one course. Which is how I found myself, after a couple glasses of wine, announcing to the entire table that I had the biggest sweet tooth of all time.

But talk is cheap. Especially for bankers. So what better way to settle this claim than a $100 bet that I couldn’t eat the entire dessert menu. Yo, have you ever been to a NYC steakhouse? They serve slices of cake so big that each one comes with their own steak knife stabbed right into the middle of the goddamn slice.

But I’m a woman of my word. Half an hour later I was $100 richer, a whole lot fatter, and felt like this:

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Here’s my point. I know good patisserie when I see it. And I saw it last weekend at a party in Tel Aviv, when I had a macaron that stopped me dead in my tracks. It had a perfectly smooth outer shell that gave the tiniest bit of resistance before melting in my mouth and giving way to a gorgeously gooey, chewy middle layer. I was in bite-size almond-flavored heaven.

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Meet Le Macaron, creator of the best macarons in Israel. Classically trained at Ecole Bellouet Conseil, Noam Polonsky – who looks like he belongs on the set of the movie 300 – is the pastry chef and owner of what was until now, the best-kept secret among Tel Aviv dessert fanatics.

Noam’s macarons run the gamut from traditional (rose, fleur de sel) to fun (bubble gum, cookies & cream) to my favorite – the exotic and slightly crazy (green tea, ispahan). But what they all have in common is that every single macaron is made by hand and on that same day.

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He creates his mouth-watering macarons for events like corporate functions, girls night in, or I’m-sorry-I-forgot-your-mom’s-birthday. Le Macaron accepts a limited number of orders every month and does free delivery for the Tel Aviv and Ramat HaSharon area. If you can’t place your order for this month, try again on the 1st of each month, as they typically hit capacity by mid-month. Macarons range from 5-10 nis per piece based on the size of your order. Hey, perfection isn’t cheap, but neither are you.

By phone only – 054 431 9568.

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Tel Aviv Vintage Digger’s Guide – Part 2.

Next vintage lover’s must visit spot is nothing else but Jaffa Flea Market, or how we kindly call it Pishpeshuk. We’ve already gave you advice where to shop for treasures in the city center in our Part 1 of Tel Aviv Vintage Digger’s Guide, so this time we are going down to Old Jaffa. To catch some through-time inspiration and endless fun, save the whole day for this la-la-land adventure, and I’d advice you to visit shuk-ha-pishpeshim during the week, if only you are not a fan of crowded places.  Call me budget fashion adept, sales hunter, dusty retro-chic stuff digger. I adore flea markets and totally recommend this entertainment as a must when you travel, the local atmosphere is amazing, besides it’s never boring, and don’t forget – deeper you look – greater pieces you can find!

Generally, you can find here anything starting from cheap old books, someone’s old family photos, old fashioned furniture your grandparents might still have, some unique stuff like old street name signboards, stunning retro jewelry pieces and so. Besides cheap trash and some really weird items on the shelves of open market, this Pishpeshuk area is fully stuffed with trendy lil cafes and designer jewelry studios. Anyway, it’s impossible to keep your head concentrated in that mad old junk jumble without big green salad and cold limonana. Go to Puah (Rabi Yohanan str.3) to have your lunch – second hand furniture, retro dishes and beautiful atmosphere provided. Italkiya on the corner of Oley Zion is also pretty good, handmade pasta and red checkered table clothes can’t be bad:) Have fun and let us know about your findings!:)

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Tel Aviv Vintage digger’s guide – Part 1.

We’re excited to announce a brand new posts line – specially for you, fashion lovers. We all know mainstream is not a trendy thing, that is why we are ready to provide you with some fashionable (and budget-friendly!) places to shop for unique pieces for your wardrobes and keep it telavivian way. First stop – Vintage and Second hand market on Dizengof square, that opens it’s doors for gold vintage diggers every Tuesday from 12:00 till 23:00 and Friday from 7:00 till 17:00.

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   If you’re searching for retro styled dresses, vintage accessories, Adidas sweatshirts or Levi’s denim  – I mean all those things that only get better with years – that’s the right place to find them for some really affordable prices. Take a look at stands/suitcases full with reduced to 10-50 shekels pieces – you can find adorable treasures there too. If you get lucky and your flea market digging skills are high, you can even find some designer’s shoes for ridiculous price among the stands.

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   From the other side of the square you’re invited to a wonderful world of flea market treasures – israeli old stamps, postcards, old coins, home decorations, retro street signs, to sum up – everything that your traveller’s soul could consider as keeping a local secret inside great souvenir. The prices on some pieces can reach sky high, so don’t hesitate to bargain – it’s a flea market fun time!:)

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American-German Colony – well hidden spot in Tel Aviv.

   Every city has it’s own secrets, that only insiders can show and Tel Aviv is not an exception. Guidebooks barely could help you to explore the city’s atmosphere and true vibes, but we, Telavivians, surely can. And today I am taking you to a quiet walk to a very special place.

   I’ve been living in Florentine neighborhood for more than a year and only few days ago have discovered an adorable spot between the Florentine and Yaffo, called American-German Colony. The colony was founded in 19th century by americans, then came german settlements and what we have now is a green spot in the city center with a unique historical print, some very well kept secrets and that “Jerusalem atmosphere” you can catch in the silence of the neighborhood. You can spot here beautiful Lutheran Immanuel Church with a temple that basically brought me here (it can be seen both from Florentine and beachside), Meine Freundship House with a little museum inside, Immanuel House that served as the main office of the Temple Society and other interesting buildings. Don’t need to be genius to realize that this mix of unique architecture and historical heritage that is sharing the space at the moment with car-repair garages and some ruins, will be renovated into luxury village sooner than you think. That is why the perfect time to visit the area is right now, since it keeps the original mood of American colony and not overcrowded with tourists and restaurants these days. Totally recommended to visit this area at sunset time when colors are smooth and soft so you can feel the calmest atmosphere there, as I luckily did.

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American-German Colony Tel Aviv

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American-German Colony Tel Aviv

American-German Colony Tel Aviv

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American-German Colony Tel Aviv

American-German Colony Tel Aviv

American-German Colony Tel Aviv

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