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THE ONE MACARON TO RULE THEM ALL

Once upon a time, when I was a lowly analyst on Wall Street, I somehow scored an invite to a very fancy, very expensive banker dinner. Since I was living on Nine West shoes and Mentos at the time, I was psyched to actually have a meal that consisted of more than one course. Which is how I found myself, after a couple glasses of wine, announcing to the entire table that I had the biggest sweet tooth of all time.

But talk is cheap. Especially for bankers. So what better way to settle this claim than a $100 bet that I couldn’t eat the entire dessert menu. Yo, have you ever been to a NYC steakhouse? They serve slices of cake so big that each one comes with their own steak knife stabbed right into the middle of the goddamn slice.

But I’m a woman of my word. Half an hour later I was $100 richer, a whole lot fatter, and felt like this:

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Here’s my point. I know good patisserie when I see it. And I saw it last weekend at a party in Tel Aviv, when I had a macaron that stopped me dead in my tracks. It had a perfectly smooth outer shell that gave the tiniest bit of resistance before melting in my mouth and giving way to a gorgeously gooey, chewy middle layer. I was in bite-size almond-flavored heaven.

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Meet Le Macaron, creator of the best macarons in Israel. Classically trained at Ecole Bellouet Conseil, Noam Polonsky – who looks like he belongs on the set of the movie 300 – is the pastry chef and owner of what was until now, the best-kept secret among Tel Aviv dessert fanatics.

Noam’s macarons run the gamut from traditional (rose, fleur de sel) to fun (bubble gum, cookies & cream) to my favorite – the exotic and slightly crazy (green tea, ispahan). But what they all have in common is that every single macaron is made by hand and on that same day.

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He creates his mouth-watering macarons for events like corporate functions, girls night in, or I’m-sorry-I-forgot-your-mom’s-birthday. Le Macaron accepts a limited number of orders every month and does free delivery for the Tel Aviv and Ramat HaSharon area. If you can’t place your order for this month, try again on the 1st of each month, as they typically hit capacity by mid-month. Macarons range from 5-10 nis per piece based on the size of your order. Hey, perfection isn’t cheap, but neither are you.

By phone only – 054 431 9568.

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Tel Aviv ranked Second Best StartUp City in the World

Israel technology is being feted after the events of last week. The Iron Dome was able to successfully protect Israeli citizens by shooting down many of the rockets that were raining down on them.

There is no doubt that Israel is one of the technological capitals of the world. A recent study just ranked it as the number two startup ecosystem by Startup Genome.

Just behind Silicon Valley, Tel Aviv out-trumped bigger hubs such as Los Angeles, Seattle, New York, London and Sydney.

This is no secret – Israel is known at the Start-Up Nation. Start ups such as Waze, Kaltura, Mobli, StartApp, Rounds, Onavo and Gigya have established that Israeli punches above its weight.

In its own right, Tel Aviv is a beautiful city. It sits on the Mediterranean Sea. If you want a cosmopolitan lifestyle that takes the best of all elements, Tel Aviv would be the city for you. Some of the hotels in Tel Aviv are some of the best in the world. It has some incredible restaurants that showcase every cuisine in the world.

For those who like the outdoors, there are parks and walks. There are lots of tracks for cyclists and those who love being on the water will love the surfing and sailing.

Like New York, London, Paris and other great cities of the world, there is a sense of energy in Tel Aviv that something is always happening. It has a great vibe to it.
There is something about the Israeli mentality that sees it really identify with the concept of the Start Up. It is about being creative and having the desire to do something better and in a more innovative fashion.

There is actually a connection between the army and the Start-Up culture. Many Israeli start-ups have risen from relationships forged in the army. Soldiers who have served together have then worked together in civilian life.

The values they had in the army translate very well in the business world. This could be a reason why Israeli start-ups have an advantage. Elsewhere in the world, when people join a company they may just see it a job. They don’t identify with the core values or objectives of it. They arrive at 9, leave at 5 and that’s it.

But the Israeli start-ups may not roll like that. Like in the army, people are constantly striving to improve and do better. There is an emphasis of clear, direct lines of communication and a real sense of teamwork. This urgency allows them to succeed.