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THE ONE MACARON TO RULE THEM ALL

Once upon a time, when I was a lowly analyst on Wall Street, I somehow scored an invite to a very fancy, very expensive banker dinner. Since I was living on Nine West shoes and Mentos at the time, I was psyched to actually have a meal that consisted of more than one course. Which is how I found myself, after a couple glasses of wine, announcing to the entire table that I had the biggest sweet tooth of all time.

But talk is cheap. Especially for bankers. So what better way to settle this claim than a $100 bet that I couldn’t eat the entire dessert menu. Yo, have you ever been to a NYC steakhouse? They serve slices of cake so big that each one comes with their own steak knife stabbed right into the middle of the goddamn slice.

But I’m a woman of my word. Half an hour later I was $100 richer, a whole lot fatter, and felt like this:

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Here’s my point. I know good patisserie when I see it. And I saw it last weekend at a party in Tel Aviv, when I had a macaron that stopped me dead in my tracks. It had a perfectly smooth outer shell that gave the tiniest bit of resistance before melting in my mouth and giving way to a gorgeously gooey, chewy middle layer. I was in bite-size almond-flavored heaven.

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Meet Le Macaron, creator of the best macarons in Israel. Classically trained at Ecole Bellouet Conseil, Noam Polonsky – who looks like he belongs on the set of the movie 300 – is the pastry chef and owner of what was until now, the best-kept secret among Tel Aviv dessert fanatics.

Noam’s macarons run the gamut from traditional (rose, fleur de sel) to fun (bubble gum, cookies & cream) to my favorite – the exotic and slightly crazy (green tea, ispahan). But what they all have in common is that every single macaron is made by hand and on that same day.

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He creates his mouth-watering macarons for events like corporate functions, girls night in, or I’m-sorry-I-forgot-your-mom’s-birthday. Le Macaron accepts a limited number of orders every month and does free delivery for the Tel Aviv and Ramat HaSharon area. If you can’t place your order for this month, try again on the 1st of each month, as they typically hit capacity by mid-month. Macarons range from 5-10 nis per piece based on the size of your order. Hey, perfection isn’t cheap, but neither are you.

By phone only – 054 431 9568.

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Tel Aviv Vintage Digger’s Guide – Part 2.

Next vintage lover’s must visit spot is nothing else but Jaffa Flea Market, or how we kindly call it Pishpeshuk. We’ve already gave you advice where to shop for treasures in the city center in our Part 1 of Tel Aviv Vintage Digger’s Guide, so this time we are going down to Old Jaffa. To catch some through-time inspiration and endless fun, save the whole day for this la-la-land adventure, and I’d advice you to visit shuk-ha-pishpeshim during the week, if only you are not a fan of crowded places.  Call me budget fashion adept, sales hunter, dusty retro-chic stuff digger. I adore flea markets and totally recommend this entertainment as a must when you travel, the local atmosphere is amazing, besides it’s never boring, and don’t forget – deeper you look – greater pieces you can find!

Generally, you can find here anything starting from cheap old books, someone’s old family photos, old fashioned furniture your grandparents might still have, some unique stuff like old street name signboards, stunning retro jewelry pieces and so. Besides cheap trash and some really weird items on the shelves of open market, this Pishpeshuk area is fully stuffed with trendy lil cafes and designer jewelry studios. Anyway, it’s impossible to keep your head concentrated in that mad old junk jumble without big green salad and cold limonana. Go to Puah (Rabi Yohanan str.3) to have your lunch – second hand furniture, retro dishes and beautiful atmosphere provided. Italkiya on the corner of Oley Zion is also pretty good, handmade pasta and red checkered table clothes can’t be bad:) Have fun and let us know about your findings!:)

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Tourists staying in Tel Aviv Fall in love and stay

Sometimes, As local telavivians we get fed up with how expensive this city has become, and the fact is you need to sell your left leg in order to buy a 2 bedroom apartment in the city. We also are fed up with the politics and the issues of the middle east and just a few weeks ago had alarms and rockets over our head to remind us that we are still at a kind of war.

So, Why are we here? Why do we stay? Why not pack and leave this city?
Well to us it’s obvious, We just cant….. I mean, how can we? this city has it all – Cafes, bars and clubs opened 24/7, Crazy fun people on every corner and a long hot summers on the beach.

Most of all, this city changes all the time and the recent change is the fact that we have new strength coming in, And that strength is the tourists and people that make Aliya and change our city by joining it. In the last 3 years no matter where you go you can hear French, English and Spanish, and to us locals it just makes a great feeling to know that even when it’s tough and crazy out here, there is still something special enough to attract new people to come over – we are still sexy! (in a very strange way)

After we asked around for a bit we felt that there many reasons for new people to be out here, some wanted a great vacation in a vibrant city in the sun, for some it was a life long dream to come back to the holy-land and since they are still human (and humans need to party), tel Aviv was the obvious choice  for them.

So, I guess what I’m trying to say is Thank You!
Thank you for the English and french we hear on the street, Thank you for the new shops and cafes you opened, thanks for reminding us how cool this city truly is and that if we want to feel better about being in it, We just need to pretend a little that we are also..tourists.

Random person from tel-aviv.